Portfolio of Artist & Art Director Mikael Cedergren

Lanefinder

Art Direction * Brand Design * Motion Design * Photography * Videography * UI

Lanefinder, tailored specifically for truckers in the trucking industry, has swiftly established itself as a powerhouse within just two years. With an impressive roster of over 5,000+ job listings and a loyal customer base exceeding 7,000+, this platform has made its mark.

As the Art Director behind Lanefinder, I had the privilege of shaping its complete visual identity. Recognizing the need for a distinct brand image, my aim was to infuse Lanefinder with attitude and uniqueness. To achieve this, I opted for a slightly more feminine color scheme and drawing inspiration from typical American road signage. The response was overwhelming – within just a year, Lanefinder became a trusted and distinct resource, with truck driver schools regularly recommending it as a reliable job board with a unique touch.
As the main page for advertising and a distinctively designed landing pages, the website played a crucial role. It served as a pathway for users to begin their job search and eventually download the Lanefinder app.
Most communication with drivers funneled through the app, Lanefinder's main platform. Two of our surveys revealed genuine appreciation for its design and, more importantly, its user-friendly flow. By using my approach of simplifying the application process into a shorter one, and gradually adding more detailed information once the user was hooked, we saw a notable increase in job applications, going from minimal to thousands.
Promotional materials I created for MATS, the Mid-America Trucking Show, known as a one of the most prominent trucking convention globally. Our goal was to attract attention, and it's safe to say we achieved that, given the positive reception and results from the event.

Connect Sports Group

ART DIRECTOR * MARKETING STRATEGIST * GRAPHIC ARTIST

Agency connecting soccer players with clubs.

YouCruit, Geophrey & Yobify

Art Direction * Web Design * Motion Design * Illustration * UI

YouCruit, an Applicant Tracking System that initially emerged in Sweden and later expanded its presence to the US, focusing on the trucking industry.

Recognizing the need for an enhanced brand identity, I created and introduced Geophrey, a robot character that represents the underlying artificial intelligence of the system. He has appeared in explainer videos, animated iconography, and other creative productions. By dressing Geophrey in different outfits, he aligns with any concept or idea, and further reinforcing the YouCruit brand.
For a brief period, our company expanded its operations into a staffing solution known as 'Yobify,' offering a range of highly competitive hiring options.
Given the diverse range of brands under the YouCruit Group umbrella, there was a necessity for a dedicated site and brand tailored specifically for investors. YouCruit Group serves as the centralized hub for all B2B interactions within the company.

Brainteam

Freelance * Brand Design

As a favor to a friend applying for a web design position, I took on an unofficial project while working freelance. She shared the brief with me, I felt inspired, and created the entire brand within 24 hours.

Brainteam is a tech consultancy firm with a strong emphasis on sustainability. Instead of fully committing to a green approach, I sought to blend their technological expertise with their sustainability values.
A comprehensive branding package was delivered, encompassing presentation materials, branding elements, and print assets.

Peter Lindström

Photography * Print Design

I had the pleasure of working alongside singer/songwriter Peter Lindström, where I created promotional photography and a CD cover. Remarkably, the original song later became the theme music for Växjö Lakers as a result of our efforts.

BetCreative

Brand Design

Engaged in a freelance project for a betting company aiming to refresh their logo. Dissatisfied with their current designer's work, they sought a new direction to distinguish themselves. After receiving the brief, I developed this design.

Like Brothers

Print Design

I had the opportunity to design a book cover for a romance novel written by Ola Hasselgren. This heartfelt story revolves around two characters and their dramatic love affair in the air travel business.

Sveriges Television

Brand Design * Motion Graphics * Videography

I had the privilege of working as a Motion Designer at SVT, the public broadcaster of Sweden. This showcases some of my past works during my time there. Please keep in mind that this reel reflects my skills from some time ago. Since then, I have made significant strides in my craft.

I especially take pride in conceptualizing the idea for "På Spåret" of filming toy trains, while faking a sense of realism. Although my original intro has since been replaced, I am glad to see that other graphic artists have followed my concept, keeping its essence alive a decade later.

Personal Brand

Brand Design * Motion Graphics

Creating my personal brand, the logo subtly honoring my fascination with wolves through a minimalist approach. Chosen a very limited palette to leave room for the artworks available.

Continuum

Brand Design

Branding Concept

A personal project inspired by the concept of a gaming company, where I envisioned and developed a fictional brand called "Continuum" and created a brand based on my own brief - simply for fun.