Portfolio of Artist & Art Director Mikael Cedergren
Lanefinder
Art Direction * Brand Design * Motion Design * Photography * Videography * UI
Lanefinder, tailored specifically for truckers in the trucking industry, has swiftly established itself as a powerhouse within just two years. With an impressive roster of over 5,000+ job listings and a loyal customer base exceeding 7,000+, this platform has made its mark.
YouCruit, Geophrey & Yobify
Art Direction * Web Design * Motion Design * Illustration * UI
YouCruit, an Applicant Tracking System that initially emerged in Sweden and later expanded its presence to the US, focusing on the trucking industry.
Connect Sports Group
ART DIRECTOR * MARKETING STRATEGIST * GRAPHIC ARTIST
Agency connecting soccer players with clubs, signing soccer players and producing promotional material.
Brainteam
Freelance * Brand Design
As a favor to a friend applying for a web design position, I took on an unofficial project while working freelance. She shared the brief with me, I felt inspired, and created the entire brand within 24 hours. The client was so happy they purchased the entire package.
Peter Lindström
Photography * Print Design
I had the pleasure of working alongside singer/songwriter Peter Lindström, where I created promotional photography and a CD cover. Remarkably, the original song later became the theme music for the Växjö Lakers hockey team as a result of our efforts.
BetCreative
Brand Design
Engaged in a freelance project for a betting company aiming to refresh their logo. Dissatisfied with their current designer's work, they sought a new direction to distinguish themselves. After receiving the brief, I developed this design.
Sveriges Television
Brand Design * Motion Graphics * Videography
I had the privilege of working as a Motion Designer at SVT, the public broadcaster of Sweden. This showcases some of my past works during my time there. Please keep in mind that this reel reflects my skills from some time ago. Since then, I have made significant strides in my craft.
I especially take pride in conceptualizing the idea for "På Spåret" of filming toy trains, while faking a sense of realism. Although my original intro has since been replaced, I am glad to see that other graphic artists have followed my concept, keeping its essence alive a decade later.
Personal Brand
Brand Design * Motion Graphics
Creating my personal brand, the logo subtly honoring my fascination with wolves through a minimalist approach.
Psychology of Design
Private Project
Ongoing project tackling the mindset challenges of being a designer from my perspective as an experienced Art Director. Hints in the design are consciously created to subtly align with my personal brand.