I wanted to create a new concept with the story of a game production company focused on visuals and storytelling. With inspirations from the TellTale games, emotionally expressive games such as Journey and the beauty of a nebula as my guiding stars I started concepting the identity.
a continuous sequence in which adjacent elements are not perceptibly different from each other, but the extremes are quite distinct.
I began brainstorming on the name of the company and after a list of several potential names I settled for Continuum because it felt in line with how I imagined the company, and once settled on the name I knew I wanted to incorporate the infinity symbol. However, I wanted the logo to be merely a text without any kind dependancy of a detached symbol. I also wanted it clean, but detailed, and I know that is a major contradiction, but using whitespace and a harmonious color scheme I feel I've managed to achieve it.
After about a day's work this is where I felt happy with the visual style of the company identity. Insanely fun little personal project from start to finish.